The universe of seduction: childhood, digital media and consumption

Authors

DOI:

https://doi.org/10.33448/rsd-v11i3.26768

Keywords:

Child; Consumption; Digital media.

Abstract

This article aims to problematize the role of the Cultural Industry in the constitution of childhoods for consumption. This is a theoretical essay based on studies by Adorno and Horkheimer (1985), Dornelles (2005; 2012); Henriques (2012), Schor (2009) and Oliveira (2011) among others. These theorists helped us to understand the shaping role of the Cultural Industry in children's ways of being, acting and thinking, leading children to consume more and more. In contemporary times, digital media have been widely used by children and childhood has been reconfigured, lived in a confined way and with a blunted conscience and focused on consumption. At the heart of processes of enchantment and empowerment of children, the cultural industry, with a view to consumption, through techniques of convincing that products and goods and services are necessary for their survival. Thus, capitalist society is governed by the market and profit and has, in child subjects, potential individuals to develop the culture of consumption.

Author Biographies

Eliane Dominico , Universidade Estadual do Centro-Oeste

PhD in Education from the State University of Maringá (UEM). Master in Education from the State University of the Midwest (UNICENTRO). Graduated in Pedagogy from Faculdade Guairacá. She worked as a teacher in Early Childhood Education in the Municipality of Guarapuava for nine years. She is currently a collaborating professor at the Department of Pedagogy at the State University of the Midwest and a teacher in the Early Years of Elementary School. She also works as an Evaluator in the area of ​​Child Development and Lead Therapist in the Academic area at Clínica ABA-NEURO. He has experience in Early Childhood Education, Elementary Education and Higher Education, mainly researching the following topics: childhood, Early Childhood Education, culture and teacher training. Member since 2015 of the GEPEDIN/CNPq - Study and Research Group in Early Childhood Education at UNICENTRO.

Aliandra Cristina Mesomo Lira , Universidade Estadual do Centro-Oeste

Post-Doctorate in Education by the Postgraduate Program in Education at the State University of Maringá (UEM). Master and Doctor in Education from the University of São Paulo (USP), graduated in Pedagogy from the State University of Maringá. She is currently an Associate Professor at the Department of Pedagogy and at the Graduate Program in Education at the Universidade Estadual do Centro-Oeste, in Guarapuava, Paraná, Brazil. He has experience in the field of Education, with an emphasis on Higher Education, researching mainly the following topics: childhood, early childhood education, culture and teacher training. Leader of GEPEDIN/CNPq- Group of Studies and Research in Early Childhood Education at UNICENTRO. During graduation, he participated in the PET (Tutorial Education Program).

Sabrina Plá Sandini, Universidade Estadual do Centro-Oeste; Pontifícia Universidade Católica do Paraná

Post-Doctoral Student in Education at the Pontifical Catholic University of Paraná (PUCPR). PhD in Sciences of Education from the National University and La Plata – UNLP/Argentina and Master in Education from the State University of Ponta Grossa –UEPG. Member of the Policy Research Group, Teacher Training and Social Representations (POFORS-PUCPR) and the Study and Research Group on Early Childhood Education at UNICENTRO GEPEDIN. Graduated in Pedagogy from the Santa Amélia University Center - SECAL. Specialist in Scientific and Technological Education at the Federal Technological University of Paraná - UTFPR. She has experience at different levels of education and is currently a collaborating professor of the Pedagogy course at the State University of the Midwest – UNICENTRO/Paraná

Melissa Rodrigues da Silva, Universidade Estadual do Centro-Oeste

PhD in Education from the State University of Ponta Grossa. Master in Education from the Tuiuti University of Paraná. Graduated in Pedagogy from the State University of the Midwest. Professor at the State University of Ponta Grossa (UEPG) in the Pedagogy Department. Researcher at the Study and Research Group on Teaching Work (GEPTRADO / UEPG). He has experience in the area of ​​Education, with an emphasis on teacher training, developing research and working mainly on the following topics: early childhood education, initial and continuing teacher training and supervised internship.

 

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Published

01/03/2022

How to Cite

DOMINICO , E.; LIRA , A. C. M. .; SANDINI, S. P. .; SILVA, M. R. da . The universe of seduction: childhood, digital media and consumption. Research, Society and Development, [S. l.], v. 11, n. 3, p. e42211326768, 2022. DOI: 10.33448/rsd-v11i3.26768. Disponível em: https://www.rsdjournal.org/index.php/rsd/article/view/26768. Acesso em: 20 apr. 2024.

Issue

Vol. 11 No. 3

Section

Human and Social Sciences

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Copyright (c) 2022 Eliane Dominico ; Aliandra Cristina Mesomo Lira ; Sabrina Plá Sandini; Melissa Rodrigues da Silva

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