The influence of big data and artificial intelligence tools in marketing 4.0. Research, Society and Development, [S. l.], v. 10, n. 5, p. e50210515296, 2021. DOI: 10.33448/rsd-v10i5.15296. Disponível em: https://www.rsdjournal.org/rsd/article/view/15296. Acesso em: 13 dec. 2025.