Culture of innovation through customer experience practices. Research, Society and Development, [S. l.], v. 10, n. 12, p. e359101220534, 2021. DOI: 10.33448/rsd-v10i12.20534. Disponível em: https://www.rsdjournal.org/rsd/article/view/20534. Acesso em: 5 dec. 2025.