The mercadological challenges faced by the physician entrepreneur. Research, Society and Development, [S. l.], v. 11, n. 10, p. e84111032532, 2022. DOI: 10.33448/rsd-v11i10.32532. Disponível em: https://www.rsdjournal.org/rsd/article/view/32532. Acesso em: 6 dec. 2025.