Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil

Authors

DOI:

https://doi.org/10.33448/rsd-v9i8.6185

Keywords:

Fashion; Color; Hue; Color psychology; Color preferences.

Abstract

Color is the observer's first contact with the surface of objects and most people with the world. As natural to human experience, there is a tendency to prefer certain objects, elements, or artifacts over others; Knowing the means of manipulating these color preferences is therefore important to ensure effectiveness and acceptance in product development. The present work aimed to map and describe the color preferences through the groups of the color hue of the inhabitants of Caico, in the state of Rio Grande do Norte, Brazil, when they are related to fashion products. Being classified as a field research - survey, exploratory-descriptive objective, and quantitative-qualitative approach. The questionnaire was conducted during the VI EXPOTEC of IFRN/Caico with a sample of 170 individuals, comprising 117 females and 53 males, with ages ranging from 7 to 64 years. As a result, there was a predominant targeting of pink and violet hues, in general, and specifically in 3 of the 5 areas of the city, as well as a great refusal to the greenish hues identified in all regions of the city.

Author Biographies

Ítalo José de Medeiros Dantas, Federal University of Campina Grande

Master's student in Design at the Federal University of Campina Grande, Post-graduate student in Communication, Semiotics and Visual Languages at the Braz Cubas University and Fashion Designer at the Federal Institute of Education, Science and Technology of Rio Grande do Norte.

Heloisa Mirelly Ferreira Alves, Federal Institute of Education, Science and Technology of Rio Grande do Norte

Graduated in Fashion Design by the Federal Institute of Education, Science and Technology of Rio Grande do Norte - Campus Caicó.

Mariana Nunes do Nascimento, Federal Institute of Education, Science and Technology of Rio Grande do Norte

Technician in Clothing and Graduated in Fashion Design by the Federal Institute of Education, Science and Technology of Rio Grande do Norte - Campus Caicó.

Aline Gabriel Freire, Federal Institute of Education, Science and Technology of Rio Grande do Norte

Substitute professor at the Federal Institute of Education, Science and Technology of Rio Grande do Norte. Textile Engineer graduated from the Federal University of Rio Grande do Norte, Post-Graduated in Safety Engineering at Work, Master in Textile Engineering and Stylist of Clothing formed by the National Service of Industrial Learning (SENAI).

Lívia Juliana Silva Solino, Federal Institute of Education, Science and Technology of Rio Grande do Norte

Professor at the Federal Institute of Education, Science and Technology of Rio Grande do Norte. Graduated in Fashion Design from the Federal University of Ceará and Master in Production Engineering from the Federal University of Rio Grande do Norte.

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Published

02/08/2020

How to Cite

DANTAS, Ítalo J. de M.; ALVES, H. M. F.; NASCIMENTO, M. N. do; FREIRE, A. G.; SOLINO, L. J. S. Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil. Research, Society and Development, [S. l.], v. 9, n. 8, p. e923986185, 2020. DOI: 10.33448/rsd-v9i8.6185. Disponível em: https://www.rsdjournal.org/index.php/rsd/article/view/6185. Acesso em: 4 dec. 2021.

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Section

Human and Social Sciences